Malacara Store EUA

New Homes

Gramado, Farroupilha & Garibaldi

New locations followed: Malacara Hortênsias in Gramado, a flagship store in Farroupilha, and a charming boutique in the Vale dos Vinhedos. Each one reflects our essence—hospitality, authenticity, and the timeless value of craftsmanship.

A Cultural Phenomenon

The Brand Becomes a Fever

Malacara grew into a true icon, reflecting southern identity and lifestyle. With long lines at major events and loyal fans everywhere, the brand became a cultural fever and a staple of countryside fashion.

Structure and Modernization

Factory, Online Store & Social Media

Our factory in Farroupilha grew, always faithful to the handcrafted spirit. With the launch of our online store and social media channels, Malacara found new ways to connect with customers across Brazil—and beyond

Creativity on Wheels

The Motorstore

Transforming a truck into a traveling store was a bold and heartfelt move. The Motorstore brought Malacara to the roads of Brazil—reaching São Paulo, Minas Gerais, and more. Each stop became a chance to share our craft, our story, and the soul of the southern lands.

A Gaúcho Landmark

The Gramado Store

Opening our store in Gramado was a defining moment. In the heart of the Serra Gaúcha, Malacara Hortênsias became a symbol of tradition, elegance, and style. Every detail of the space celebrates handcrafted excellence, genuine leather, and Gaúcho pride.

Strong Roots

A Natural Bond with Horses and Equestrian Culture

Malacara’s identity became inseparable from equestrian sports, rodeos, and the southern countryside lifestyle. The name began to circulate among major events across the country, winning the hearts of those who live and breathe rural tradition.

Recognition and Growth

Our First Expointer & TV Debut

Encouraged by friends, Malacara made its debut at Expointer, the largest open-air agricultural fair in Latin America. Around the same time, the brand appeared on national television for the first time—on Canal Rural’s Cavalos Crioulos program—charming viewers with the story and quality behind every boot.

First Steps

From the Workshop to the First Sale

Working out of a small workshop in Farroupilha, the first production included 10 pairs of women’s boots and 28 men’s boots. They were sold at a Freio de Ouro qualifying event in Arambaré. Demand quickly outgrew the space, and Malacara’s journey began to unfold.

The Origins

Tradition, Leather, and the Countryside

Malacara was born from a deep love for country traditions and true craftsmanship with leather. It all started with a single pair of boots made for personal use, which caught attention at a rodeo in Caxias do Sul. From friends to orders to a growing passion, the idea of building a brand took shape. While Brazil’s footwear industry struggled against rising Asian markets, Alencar, Loresoni, and Francis chose a different path: to craft with purpose and preserve the artistry of leather.